Katten launched its brand refresh on Monday debuting a redesigned website, shortened market name and new logo, building upon the law firm’s reputation and strength in the financial services industry and better positioning Katten to raise its profile in the legal sector.
The firm, headquartered in Chicago, introduced additional changes including the renaming of its highly regarded financial services practice to Financial Markets and Funds to better align with the services its attorneys deliver to clients.
“We’ve long unofficially been called Katten. Listening closely to our clients made it clear that it was time to go further and freshen our brand to more consistently represent who we are, what we stand for and what differentiates us,” said Katten Chairman Roger P. Furey. “We intend to reinforce our position as a go-to firm in the finance and financial markets space while continuing to trumpet our considerable strengths in many other industries and practice areas.”
Katten’s modernized website comes with a domain name change to katten.com and highlights the firm’s client-focused approach as well as its diversity and inclusion and innovation efforts, in addition to updated attorney biographies and practice descriptions.
The newly-named Financial Markets and Funds practice, led by Global Chair Lance Zinman, represents a wide range of clients from institutional investment managers and their products, including hedge funds, private equity funds and other alternative funds, to proprietary trading firms, global investment banks, exchanges and trading platforms.
“Our attorneys bring deep knowledge and practical, real-world experience to their work in the financial markets and the myriad of financial instruments traded throughout the world, including securities, options, futures and other derivatives,” Zinman said. “We offer services from a global platform and provide a broad and integrated practice covering transactional, regulatory, enforcement and litigation matters tailored to fit the wide range of issues our clients face.”
Recently, Katten expanded core practice areas and its footprint to include Dallas, where the firm opened an office in February 2018 while investing in technology to better address and serve the needs of clients.
“The common thread in all Katten practices is deep immersion in clients’ businesses and industries,”Furey added. “This allows us to better understand their goals, to be strategic, pragmatic and innovative, and to provide commercially viable solutions, ultimately delivering the business-minded counsel they expect in trusting us with their most important matters.”
